We Change Your Channel
Thinking Out Loud
You sit around on a Saturday night babysitting a video which refuses to shape itself to your intent, and all of a sudden one small impulse turns into a torrent of possibilities: We want to exploit the impending collective consciousness of 'memes.' This is a funny idea, since memes are really collective consciousnesses in the first place. But people don't walk around realizing their thoughts are constantly funneled through a social prism, and become laced with tiny weather-changing influences as clouds become laced with sulfuric acid before dropping a dangerous new rain. Well, ideas form in the clouds above civilization and drip into the individual mind. "What the fuck are you talking about," interrupts Sandie. "Let's get the best domain names and register the sucker and put it up and my vote is for memechannel.com." We register a bevy of meme iterations, and I make private plans to use memehead.com for my own twists of thought. But we also get mightymeme.com, and memezoo.com, which are also potent promo plugs. And what do you know, at Sundance an industry bigwig mentions "memes" and Sandie chips in with her camerawork and blithely claims 'I'm with the Meme Channel," and the exec's eyebrows raise in mild surprise. Give Ms. Black three points for a longshot intellectual boner which hits nothing but net. This babysitting video biz is cool.
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